Local Directory Advertising

To be seen and heard in your local area. As with any other business, you have to penetrate first the local market. Look for free local directory advertising when you have saturated it already, outside or international market follows.

Usually done by big time players in the web, is they saturate first the local market, which is not so difficult to do if your product or services is good and one knows how to market properly.

Long before the world wide web was invented, we had to depend upon the telephone directory yellow pages  to look for classified advertisement for a certain product that we are looking for. Converted now to  Internet Yellow Pages, life gets better. One does not have to turn the pages one by one to look for business, now what needs to be done is just to input a keyword or the name of the product and in seconds you will see the choices laid out in front of your eyes to feast upon. How to be in these listings is another thing that we could take up.

To give an overview of being listed in internet yellow pages, one needs to sign up in Google Maps, there are steps available in the web. To be seen and heard in Google, you have to be popular. The more customers will go to your website the more popular you will be. That is why backlinks are done to optimise a website.

Targeting your local market could be easy. If your area is not that big, the more easier it would be. Establish a local feed, this is the place wherein all local business is listed and it has to be updated at a certain frequency to  establish placement. Each business owner may be able to check their standing.

During the times of telephone directory yellow pages, you can only check and read the telephone number and the location, nowadays, aside from the name and location, you will be able to include a photo or even a video and a simple voiced description of the place. More personalized. It pays off. As most of the time customers tend to be trendy, they pick out what they think is more popular.

Most people does not have the time to sit in front of their laptop and check out the details. This is the time to go mobile. Most mobile gadgets can accommodate google maps application. Make use of this to market your product.

There are ways to be on top of Google search engine. Doing it the traditional way of optimisation or using some cash to work your way up to the top. Pay per clicks is one safe way to get there. With this paid search you will be able to target your customers.  Customised advertising that will be applicable  to your product. That way you can be sure that when the process is done, your website is  on the top. You can try running a search or even have it ranked. You will be surprised at how it will work for you.

Your search engine optimisation process will be targeted locally as well. There is only a slight difference in the geographical location for SEO purposes between local and international.

Go local first, after you get used to it, then time to think global.

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Google First Page Ranking

Who does not want to be on top. This is the goal of every website owner. Being on top of and being on Google first page ranking. Let us take a look at how we would be able to get to such position.

Think of it this way, there is only one number one spot, how come every website owner is promised this very spot. In a more concise way it should really be Google first page ranking.

How to be there? There are many factors which would make a website be on top pages.

Keywords for First Page Ranking

What is it with this word that makes a website be on top. Keywords are related words on your web page content look by Google crawlers to put your website on the first page of SERPs. Once entered in the search engines, it will bring up several options. With the right optimisation, your website should appear on first page of that search. So, what does it have to do with keywords? Your content with relative keywords will determine whether your keywords are seen on first page of Google. Thus, your website will appear when search is done.

Domain Name

Your domain name should be keyword rich. Studies show that the domain names with .COM always gets priority, followed by .ORG, then .NET and then .INFO. Which simply means that having .COM at the end of your domain name will stand a better chance of being on top rather than those mentioned after.

Search Engine Optimisation

There are actually two types of optimisation, on-page optimisation. This is often the one overlooked by beginners. Although, before Google was big on keyword meta tags, now it does not, however, the title meta tags matter as well as description meta tags. It will still contribute to your ranking while off-page optimisation is the most popular one. More known as back linking. It is a process done outside the website but what it does is with the help of the right links, it leads the viewer back to your website, back linking. In google in order for your to rank on top pages, you have to be popular. And this is what back linking does. It makes your websites popular by way of directing the traffic back to your website.

Social Media Marketing

Considered before as just a fun page, it is now gaining popularity. Facebook and tweeter lead the way, anybody who wants to see anybody would go to these social media networks. Why not apply this to SEO. Which is exactly what is happening now. If anybody would check out Facebook, then why not have a way wherein your website will be advertised. Looking at the traffic which go these social media networks, it would really be a waste if this will not be utilized to the fullest.

Video Marketing

Videos are interesting and it will really catch the customers attention. People will watch videos. Once they watch, your website gets the exposure it needs.

Many are the ways to be on Google first page ranking. It depends on your strategy how to do it.

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Posted in SEO

Welcome: Google Search Engine Placement

Nowadays, we often hear people talking about Google advertisement, Google placement, how to rank high in Google. If you heard of that 10 years ago you would be quite puzzled, but, now, it has become quite a house hold name. It is that familiar that even a little child would know about it. They have an idea what it is. This is the very reason why most people who are into internet marketing want to have their website placed at the top of Google.

Google Advertisement

Most people would think that once you have an attractive website and is it already functional; their product would be able to sell. This is the area where most websites would fail.  This is only one of the many reasons why you should get a good company to handle your advertising placements. Marketing your website is as important as making it. No matter how attractive your web design, it will not be enough in bringing in the money. Proper placement of your advertisement in Google, Yahoo and Bing. There is more to it than meets the eye. So how can one make it to the top of Google pages in particular?

Being in the right place at the right time, find the right keyword; it will be your key to placement.  Having the right keywords will bring you the correct traffic. Traffic that will eventually buy the product that your website is promoting, putting it simple terms, it is like selling the correct product to the right customers. Know your market and target the market properly with the correct strategy. This is basically the purpose of correct Google placement and proper Google advertisement.

Once you have already captured your market, it is essential to keep them. Having the correct front page, which could be considered as just as natural as it should but should in a subtle way guide your traffic to buy your product. Not too complicated that it will confuse your customer. Have the right links that would not make the customer wary to think of it as a scam. Most customers are wary of online scam, which is why it should be a safe and trusted sight.

Usually Google would give you several options below the major list. Most would click on the major listing and also check on the ones which are listed below or within that major list, these are organic listings, they have the same topic however, they may be presented in a different way or may contain a variation of the topic which one is looking for. It would also be beneficial if your website could be placed in these places. The chances of your site being exposed or visited will be more.

Getting the right company with the right people to do it for you is the key to your online success. Having the idea and the financial capability is just not enough. Check out Classic Web Solutions. With years of expertise in the business of internet marketing, it offers services at affordable prices. We make your budget fit your needs.

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