There are several Google top ranking factors which contribute to search engine placement. People would not understand why your website is not on the top. What they just see are those that are at the top ten or in the first page of Google search engines. Once your website is on top, you get exposure, and the much needed traffic.
Admit it or not, you yourself when you search for something in the web, do not check on the second page neither those below the first page. We always check what is on top.
In the world of online marketing, being on top rank is everything. Any marketing expert would say that if your website has no exposure, you have to do Search Engine Optimisation.
There are factors which would ensure Google top ranking factors. Consider the following factors:
Age of your URL or domain. The older you are in using the web with the same website and the same URL, chances are you are already established, you don’t need to work very hard to get to the top. But, if you just got your URL, then you have a long way to go before you can establish your website. Nobody knows how Google ranks a URL or domain name. It has been observed that the more popular your website is, the quicker you will get to top.
Domain host. Where your domain is hosted matters. Check and see as this contributes to your ranking as well.
Your content is important. You may have the most attractive, the most beautiful web design but if your content could not hold your audience, and then what you have been working for is of no good. Your web design may just be ordinary however your content is filled with information. Write a content that will attract customers and not with the intention of just ranking in Google. When you take care of your customers, your customers will take care of you. Everything follows if your website has significant content.
Your URL structure should be clean. Do not put any extra words or characters at the end. Be careful not to add any extra characters. Instead of having your own website optimised, that extra character may be useful to others.
Internal link structures. Together with your content, your links should be clean and easy to navigate. Links are used to either lead from one page to another or lead your customer back to your website. Non functional links are very embarrassing. It may cause doubt whether your website is legal or not.
Say what is true in your website. Contact numbers and address should be correct. Customers who are seriously considering your products check and double check these things. Simply just be honest. Be credible in you dealings in the web. One satisfied customer makes a lot of difference.
Be aware of your neighbors. If you happen to attach yourself to a virtual server, make sure it is a credible one. Some may be classified as spam. Then your website may be classified as such.
With these Google top ranking factors which are guaranteed to make your website be on top of search engines, what more could one ask for. These guidelines are designed to make your website rank.