Basic Search Engine Optimisation (SEO) Tips

Search Engine Optimisation (SEO) is now a need for a website to be found and seen easily in the World Wide Web. Operating a website is like putting one brick on top of the other to reach to the top of a wall. The top of the wall being the top of search engines wherein it is the aim of every website owner.

Here are some simple techniques that can help improve search engine ranking for your website:

Invite leading websites to link to your web pages

During the process of search engine optimisation it is important that affiliations to your website are those which are well respected in the industry. This would be plus factor in your reputation. Reputable websites gain more visitors.

Informative content

When customers look in the web, they want information. Information is what you will give them. When they are satisfied the more likely that they will purchase your product or hire your services.  The importance of content comes in. Use straight forward information. This is the reason why Google has succeeded as a search engine.  Answer what is being asked.

Keyword research

Know who your market is and pattern your keyword after them. To be found in the web, communicate with your customers and speak their language. Relate with them. Target your market in order to get the most of your customers. Here are recommended free keyword tools; Google Adwords Keyword Tool, Yahoo Overture Keyword Assistant.

Uniqueness

Google prefers unique and original works. The more unique your content is the faster it will climb to search engines. Google search engines look for unique content and relevant keywords. This makes is easier for ranking in the web.

Usage of keyword

Incorporate your keywords ion the right places in your text, headings, links, descriptions, meta tags and keyword meta tags in your article.

Speak your markets language

Upon putting up a website, you have a target market. Know what they want and relate with them. Reach out to your customers. They are your market and they give revenue.

Check out new releases

Be aware of what is new in the market. In the world of search engine optimisation, being updated in web information is important. Know the latest tools and software’s needed to make your SEO life easier.

Be aware of your statistics

The objective of search engine optimisation is to make your website rank in Google first pages. Being aware of your ranking in Google pages will tell you whether your optimisation is working or not. There are tools from Google which will make your website work. Most of them are free. Google places or Google Maps before offers a great deal of features and benefits to its users. Check out what deals they have.

Take a look at your competitor’s website.

Know your enemies. This is a strategy that has long been used in war. Having your own website makes you a player in the world of search engine rankings.

With these simple tips, you will be more aware of the things that you will need to do for a successful optimisation process. You cannot ignore your website’s ranking. Your business depends on it.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • Google Buzz
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Being seen in Local Business Directory

Take advantage of the services offered by Google. Get yourself listed in your local business directory for Google. There are ways to do this in the web. Over the years, people have used maps as a method of finding things. With modern innovations, this was transitioned to Google maps or Google listings. It is actually a way of promoting your business online.

What does it take to be in top rank of Google search engines? Luck. This may be a factor but not the main one. And one which you cannot depend upon. This is the part of optimisation which we cannot rely upon. To be heard and visible, one has to be popular.

Go local first. You know your business well. So promote it first in your local area. How to do this? Google has its ways on how to have your website promoted. One way of ranking your website is through citation sources. Simply put, it is a link from an authoritative site which mentions your website. So the more mentions or citations you have the more popular your website will be. Thus, helping it rank in search engines. With search engine optimisation, the goal is to let your website be known and heard. Letting customers know about your website. With citation one good thing is it drives traffic directly to your website. The reason why, it is coming from an authorized site. That is why most customers would not question anything about it. Whether out of curiosity or they really want to know about the website does not matter. What matters most is the traffic it gains. The more traffic your website has, the more popular it is. Spams cannot be avoided. This is one risk that you have to take especially for those which are mostly visited. Risks which are worth taking. Google ranking is based on popularity. You will definitely find your website in Google first pages once you are as popular as Google itself or close to.

Since we are working on local business directory, here are some few sources on how you could build your links or connections.

Social Media. Years before, it used to be friendster. It was popular, but not as popular as today’s social media network. To start with there is face book, twitter, linked in to mention only a few. These are just a few which abounds the World Wide Web. It was just for communication purposes before. Nowadays, if you really need to sell. Post it on face book. With billions of followers worldwide. Can you question its credibility? Who can?

Mention your affiliates. It pays to have some credentials mentioned. Like some affiliations that your website has. Being a member of a social club, being awarded citations in your field of business. Things like these have a positive effect on your website.

Proper classification in directory listings. Correct classification will help when customers are looking for you in the local directory listings.

Local blogging. Blogs boosts your websites. Build connections locally and see what it does to your website.

Be consistent. Customers will surely notice if you are not consistent in your website. Having the same trend, same texture. Your website is as good as it gets. You are the one that makes your website. No matter how good your product is or your services. But without proper handling, it will not work.

Make your website be heard locally first. Be in your local business directory.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • Google Buzz
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

The Importance of Google First Page Guarantee

The onset of online business has gained such popularity over the last couple of years. Business owners in their quest for Google first page guarantee they outsource and hire online. Demands for work online have increased as well. When there is a demand then there should be a supply. Thus, the answer was home based jobs.

With the popularity of home based jobs, business owners now hold their offices at home. Advantages are you are working in the comfort of your home. Less expense for having to put up an office and hire people. Hiring  is online as well. With this scenario you can choose to put up a business of your own or render your services. Positions available are Virtual Assistants, SEO specialists, Marketing Assistants.

In order to guarantee ranking in Google first pages one has to learn how to advertise. And in the World Wide Web, with the correct technique in advertising one can achieve the desired ranking. In the world of online business advertising, this is synonymous to  optimisation otherwise known as Search Engine Optimisation or SEO.

Here are some factors which contribute to SEO and can be used to for Google first page guarantee.

There are two methods of SEO. On page and off page. Taking these into consideration, the main factor would be keywords. Not just ordinary keywords but relevant ones. Effective keywords are those which are related to your content. Mostly it has to be two or three worded to get to the specific website in search engines.

After making sure that your keywords are properly placed, now comes the content. The importance of these two factors can never be stressed enough. Content is important. How it is placed in the website and how it is used. A website may have the best of web design. Very interesting in fact to attract customers. Once customers are interested they would browse your website. The content has to be interesting enough. How the website is placed. There are factors that affect website content as well. Color, font, number of columns and background. These are just some of the top most reasons that affect content.

Information about your website should be found in the front page, but it should be linked properly. This would bring us to working links in your website. Make sure and double check on the links before having your website go live.

First impressions last, that is why we do not want to disappoint the customer. Once they are in the website and are browsing it, we want to impress them. Making an impression does not mean you need to use high end words. A website that is too technical would not appeal to the customer. It should be friendly, one that would make the customer more comfortable.

Optimisation could also be done off page. This is where most of the link building would come in. In Google the more visitors your website has the more popular it is. The more popular your website it, the faster it would reach to the top of engine searches.

The web is a powerful tool that one can utilize to be able to succeed. Whether you just want to work or you want to have your own website. Opportunities are limitless, once you know where you want to go.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • Google Buzz
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS