Practical Uses of Google Maps

Gone were the days that you will have to refer to old fashioned map. Google Maps has taken over. One of the most useful innovation technologies has given us. There have been many things said about this infamous piece of document.  Not considered as a document this Google application has contributed much to mankind and the World Wide Web.

Let us check on the practical uses of Google Maps in our everyday lives.

Consider the cost of gas
With Google Maps you will be able to determine the distance from one place to another and check which route is near to travel. Using Google Map directions it will enable you to travel the nearest route from place to place.

Modes of transportation
Lets you plan what transportation to take from one place to another when going cross country.  While on the go, you check on Google local business listings. They offer good opportunity for business. Local business maps that offer local business opportunities are also available to check in the area.

Helpful in Apartment Search
Using the Google local maps, one will be able to look for an apartment without physically going from one place to another. It will take a few minutes to locate apartments located in prime spots of the city using such medium.

Saves time when travelling
Google Maps lets you plot your destination when going from one place to another. Google map place mark icons are useful in this endeavour. Determine which point of interest you have form place to another and you will be able to apply this and plot your travel accordingly.

Lets you save on transportation
Usually when travelling you take the cab form one place to another. With Google Maps you will be able to plot where you are going using the nearest possible routes so you can avoid long routes.

Create your own route
Using Google maps create your own route. You will be able to see from the map which streets are passable or not. If you have your business up in Google Maps listing, centre your route from there. Make it your focal point so that your business contacts will be based from there.

Lets you view your street.
The wonder of technology at your hands, Google Maps gives you a street view. When looking for places in the web and you cannot determine the nearest place possible, focus on the maps and it will let you see in details the nearest possible landmarks.

Use it as your compass
Campers usually carry with them a compass. The purpose of which is not to get lost. Use Google Maps as your compass in the web. Looking for directions of places where to go are not that difficult if you get your focus from it.

Add your own business map
With your application of Google Maps you can customise it to fit your own business. Your own Google local business map, add your own business and show it your visitors so they can also add this on their own and you will easily get free advertisement.

With these practical uses of Google Maps you will be able to appreciate more the application.

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Using Google Maps

One of the most popular innovations of Google is the Google Maps or also known as Google Places. This is the most used map nowadays; in fact when people refer to the map it is almost synonymous to it. Google is the leading search engine in the internet today that is why most website owners would not put their business elsewhere. Aside from this, Google is constantly updating its algorithms so it provides accurate result to its users even a few months back. Google embeds Google maps in search engine result page or SERP. That is why listing your business whether big or small is best.

When was the last time that you have used a map to search for something? Where you looking for a local business in your area? This only goes to show that people are still using the good old fashioned and reliable map to look for things. Wait; is it the good old paper map or the one which you can find in the web? Whichever it may it be, it is still a map. Only goes to show that we really need it.

Consider it this way; we try to localize our business concentration so we can focus more on the local market. But is it not that even if we are in a foreign place we still look for a local business. We search for business in the area. So, we are still looking for local business. It is in this context that we can base  our conclusion that it really pays to be in local business listings whether it be a small or big business.

Anybody who is has a Google account and a physical address is eligible to create a listing in Google Maps. How does this work? First you sign up for it with your Google account, provide Google with a valid address and once you get a confirmation you get to have claim your listings. Once you are in, you will have enough space to write something about you website. Take advantage of this; write something nice and inviting for your website. This is the time to advertise.

Google was created with two important purposes, promote your business in your local community and help Google provide more relevant local search results to its users. What information you provide Google with that is the information that it will also provide to its users.

If you are placing your website in Google Places, since this is a free option from Google better take advantage of this and use it to your advantage. Here are some of the things which you could use to better optimize your chances in being seen. Complete the basic information needed regarding your website. Never leave anything blank and make sure that the physical address is valid. Google verifies on this. Have your business in the right category.

Google classifies its advertisement that is why it is important to categorize your business properly. People who will come looking for places in Google maps will find you better if are categorized properly. You could also indicate other relevant information like operating hours, parking information details, delivery services and the like which are relevant to your website.

Google maps or places can generate your much needed traffic. It is advertising for free in the web. Google places listing spells traffic and sales. Get it on.

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Google Marketing Basics

Google marketing has influenced the way we shop nowadays. Most people now would like to stay in the comfort of their homes and check out what they are buying. Thus, the onset of online marketing, which enables one to check out what they are buying at their own pace.

Whether you are shopping for milk or dresses or tickets, one has the option to check out several choices on the web. Google marketing will help boost your website in search engines. Being the number one search engine, Google applies its strategies in online marketing. Search and ask and Google will provide the answer. Simple and straight to the point.  This is what Google has practiced over the years and this strategy is what made it to the top.

Getting your website to appear in Google would require strategy. A website is as unique as the other. These are guides which can be applied in Google marketing.

Keyword Research
Considered as the starting point of any project, the first thing that you need to do is to focus on your target customers. Know what they want and look for keywords that will drive traffic to your website. There are tools available in Google that will help you in getting those all important keywords. Looking for keywords does not stop from there. During the process you actually touch base with the three elements of Google that happen all the same time when you input a search. These are:

  1. Sponsored links are triggered which causes them to appear on the right hand side of the search page
  2. Google local links are also indexed in the process which triggers a search in local search engines. Google Maps are displayed for location purposes. That is why it would be beneficial to the website owner to enlist in Google Maps
  3. Search engine optimisation (SEO) friendly sites are being searched in the process. The very reason why most websites would need an SEO friendly content.

Google Local
Regardless of what area or place in the globe you are, it pays to start with your local area. In search engines, you would usually input a place or services that you are looking for. If it is in another local area, you have to specify, however if it is in your desired area, the choices will automatically come. These are mostly local listings.  Google will search for the keywords entered.

Making your web pages SEO friendly.
The art of making web pages is Google is called search engine optimsation.  No SEO could guarantee top rank. Only those in Google can do so.  There are two types of SEO, on-page and off page. Off page SEO refers to websites that are to yours. Linking your website to reputable ones is advantageous. It adds more credibility to your website.

Knowing this process would make one aware of how to have a better Google marketing strategy. One process links to the other. Knowing how Google dominates and works the market will give you an insight on how to operate it. Thus, taking advantage of how Google marketing works and places website in search engine rankings.

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Putting your website up in Google Maps and its benefits

If you are thinking of a way to optimise your website without so much budget to spend, then this service of Google is very useful. Google Maps. This is one of the many free services of Google.

Instead of the old reliable map before, technology has upgraded it big time with Google Maps. With this tool, one will be able to see in the web the physical location of the place being searched. If you have your business listed and the customer types in a keyword, they will be able to see the physical location, faster and easier. Depending on how you have placed your website, you may even include a photo shot of your place or your product for promotion purposes.

Here are three simple steps on how to have your website placed in Google Maps:
1. Go to Google Places, build a company listing.
2. Enroll an address. You can also incorporate in this area the store hours, a photo shot of the place and cross streets near you.
3. Validation. This process may take a while as Google will send the PIN to your placement via a post card. This is also one way of making sure the address is valid. Once you have received it you can activate your account in Google Maps.

What will you benefit if you have your business listed in Google Maps? In online marketing competition is stiff. If your competitors are listed in said services and you are not then they are ahead of you by one step. In the world of online business, you have to know your competitors to be able to succeed.

Since the service is for free, then what is preventing you from taking advantage of it? You should utilize it to the fullest. Once you are in Google Maps listing, you will be given ample space to write something about your business. Here you can include a photo of your place or services offered. This is free promotion for your business at no cost. A sure way to get your business recognized.

The goal of every website owner is to place in first page of Google search engines. What a better way to start than by taking advantage of this service by Google Maps. Come to think of it, this is already optimisation. Google Maps acts like a recommendation center in the web. Customers search and it recommends your website. The more frequent your site is visited, the more popular it is. One way Google basis its ranking is on popularity. So you got your website a free ride to first page ranking.

Since you already have your website up in Google Maps, all that needs to be done is to improve it. You can also check out some ways to improve Google map placement in your local area.

Be consistent. No matter how many businesses you may have listed in Google maps as long as you build a consistent name, address and phone number, you will not be lost. Consistency is the game for Google to recognize your website as legal and valid.

Since you will be having customers comments, value their feedback. Get those much needed reviews. It is useful in building your portfolio for other customers to see. In the business of customer service, referrals are valuable.

And importantly, be in the right business category. Check out the details as to where you have listed your website. This is one way of getting the right traffic. Customers will visit your website once they get the correct information.

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The role of Google Marketing Strategy for your website

In any business we need to have something unique to be able sell. In online marketing wherein Google plays a major role, we have Google Marketing Strategy.

Marketing in the physical world and online marketing has a lot of difference. In online marketing there are several things to consider. Google marketing strategy will play a major role in making your website sell.

Online we can utilize lots of offers that would optimize our website. Google being the leader in search engine optimisation has come up with several services which are offered for free. Google Maps or known now as Google Places is the most used.

Signing up in such service is as simple as getting a name for your business. You know your business so you will have the idea as to which side of your site needs the most promotion.

Google marketing has many considerations.  In local search engines there are many factors to consider. Your advertisement should be directed to the correct local area. That is why we consider area proximity in placing your websites in Google Maps. Those situated near the area would get the most optimization. Since the services of Google Maps is for free, it is of no wonder that lots of business owners, whether big or small continue to put up their advertisement up in Google Maps. This is one the techniques used in Google marketing strategy.

In the ever changing world of web marketing, most people find it easy and convenient to shop online. This is where Google marketing services comes in. For your website to come up in search engines, optimization is to be done.

Search engine optimization or SEO has a lot of considerations. It will be up to the website owner whether or not to hire a professional SEO company. There are a lot of advantages that comes with this.

Cost would be a consideration especially if you are just starting. However, looking at things in a broader perspective, in marketing, you have to invest to get the most out of your business.  If you believe in your product or the services you offer, you will invest properly to have it optimized.

Here are some things that one would need to consider in doing SEO which is also a factor in Google Marketing Strategy.  Let us take your web design into consideration. This would be the first thing that customers would look into. An attractive web design would merit more visitors. Once they check this out, make sure to entice them more by having a good content. A comprehensive one that would explain what your website offers. Make it sound short and simple. It does not need to be flowery. Simple words that could be understood by everybody are enough.  Not all who visit the web are that knowledgeable.

Relevant keywords would also play a part in Google Marketing strategy.  These would determine how your website would come up in search engines.  Significant ones which when typed in search engines will determine the placement of your website.

These are just a few of the things which need attention.  You would need to plan your next move properly to stay on top of search engines.

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The Purpose of Google Maps listings guidelines

In the World Wide Web, we cannot avoid spams. Google maps listings guidelines helps us in putting things in order.

Google maps listing has long been offered and utilized. In this business we cannot avoid spams. They in fact give color to any online business. It will make you think of how to avoid if not totally eradicate them. With Google maps statistics, it would show that it has been dealing with spam for almost over a year now. Quite long, so what Google did is to have a set of Google maps listings guidelines. Below are some guidelines which would help not only eliminating spam but also making your listings more beneficial.

Be true to yourself. There are lots of people signing up in Google maps that even Google in its complexity will not able to determine which is true or not. If you want to be taken seriously, then do it the right way. This would include correct information starting from website owner, email address, business name, business location or the address. When people look for places in the web, they would look for credible ones. Immediately they check out other details that are listed in the page. Now, first impressions last. A simple website with all the details in it is a good choice.

Give accurate information. This is with the links that you will provide that when used will lead the customer back to your website. A simple letter or punctuation will spell the difference. Instead of going to you, they may be considering the other website. Information should be complete and accurate in your listing. For those who have multiple businesses, do not create multiple listings. Instead create one for each line of business. Even though the information is still same as long it is clear and precise, customers will still find it.

Include only what is yours. If you have five businesses listed in Google maps. Include only those that are yours and is legal. Only those with legal phone numbers and business address are recognized by Google. It is difficult to maintain what is not yours and is not existing.

Once is enough. Better to have only a few websites which are existent than having several and which you cannot maintain. It is perfectly understood that the objective of putting your business up in Google Maps is to optimise it. However, what is also important is doing it the right way. Making it on top without using underhanded techniques is satisfying.

Make use of every description field provided by Google. Describe your website in a short but comprehensive manner. One that will catch the customer’s eye and be enough to hold it to go to your website. In the process make sure your website is also working perfectly. With a good content that will make potential customers take a closer look at it.

In every business there should be a standing rule that everybody has to adhere otherwise, there would chaos and disorganization. This is the main purpose of Google maps listings guidelines. Since Google Maps is a service offered by Google to all its avid users, and we cannot discount the fact that there are billions of people utilizing it.

Being on top is like playing chess. He who makes the wisest move stays as winner. And we all like to be winners.

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Google Locality Maps in Local Search Engines

Start optimizing your business in your local area.  Utilise the use of Google locality maps. Area location plays a role as well in Google locality search engine.

How do you usually find a place in Google Maps? Enter an address in Google search engine, when Google recognizes your inquiry as a location in your local area, it will come up with a Google locality guide. From there you will be able to see the exact location of the business you are looking for.

Most times, you will be looking for a local business in a certain area. You will need to input more specifically the place. This will narrow down the search. If the business you are looking for is properly optimised in Google maps, it will come up easily but if not, it would take several searches before you could come up with the right answer. This where proper placement in your locality guide in Google locality maps will be used.

Ever wonder how to have your business up in Google maps? First, we have to recognise that this is a free service from Google, so anybody will be able to take advantage of it. The exact method is found in the web.  Prepare the things needed to sign up for Google Maps.  A brief but exciting description of your website, your phone number, address, and any other contact number that will enable the customer to contact you.  You may include a picture of your place or a company logo. It will help a lot in recognizing your business. Real time promotion if you have any ongoing can also be included.

This goes with having your business up in Google locality maps. There are detailed instructions available in Google. While you are having your website or your business enlisted, it is important that you have the complete details. Google will verify your address that is why it is important to provide the correct one. You may include as many businesses you may have as long as the address is valid.

After a few weeks of submission, check with Google to verify if your website is already properly listed. With the correct information that you want. If something is wrong, edit it. Google can guide you in this.

An innovation in the World Wide Web is the only thing that is constant. This is a sign of progress. Now and then there are updates on improvements for Google locality guide. Take into consideration on how to market your business using said tool. When before, just a simple listing  will do. Now for hotels and vacation places, there is a proposal in Google maps to include not only the view and the phone number but also the rates. Isn’t this innovation at its best? Thinking of ways to advertise that will save time for both the customer and the business owner. At this time, this may just be a proposal. One day you will wake up and see this reality. For who knows, in this ever changing world of technology a dream today is tomorrow’s reality.

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Being seen in Local Business Directory

Take advantage of the services offered by Google. Get yourself listed in your local business directory for Google. There are ways to do this in the web. Over the years, people have used maps as a method of finding things. With modern innovations, this was transitioned to Google maps or Google listings. It is actually a way of promoting your business online.

What does it take to be in top rank of Google search engines? Luck. This may be a factor but not the main one. And one which you cannot depend upon. This is the part of optimisation which we cannot rely upon. To be heard and visible, one has to be popular.

Go local first. You know your business well. So promote it first in your local area. How to do this? Google has its ways on how to have your website promoted. One way of ranking your website is through citation sources. Simply put, it is a link from an authoritative site which mentions your website. So the more mentions or citations you have the more popular your website will be. Thus, helping it rank in search engines. With search engine optimisation, the goal is to let your website be known and heard. Letting customers know about your website. With citation one good thing is it drives traffic directly to your website. The reason why, it is coming from an authorized site. That is why most customers would not question anything about it. Whether out of curiosity or they really want to know about the website does not matter. What matters most is the traffic it gains. The more traffic your website has, the more popular it is. Spams cannot be avoided. This is one risk that you have to take especially for those which are mostly visited. Risks which are worth taking. Google ranking is based on popularity. You will definitely find your website in Google first pages once you are as popular as Google itself or close to.

Since we are working on local business directory, here are some few sources on how you could build your links or connections.

Social Media. Years before, it used to be friendster. It was popular, but not as popular as today’s social media network. To start with there is face book, twitter, linked in to mention only a few. These are just a few which abounds the World Wide Web. It was just for communication purposes before. Nowadays, if you really need to sell. Post it on face book. With billions of followers worldwide. Can you question its credibility? Who can?

Mention your affiliates. It pays to have some credentials mentioned. Like some affiliations that your website has. Being a member of a social club, being awarded citations in your field of business. Things like these have a positive effect on your website.

Proper classification in directory listings. Correct classification will help when customers are looking for you in the local directory listings.

Local blogging. Blogs boosts your websites. Build connections locally and see what it does to your website.

Be consistent. Customers will surely notice if you are not consistent in your website. Having the same trend, same texture. Your website is as good as it gets. You are the one that makes your website. No matter how good your product is or your services. But without proper handling, it will not work.

Make your website be heard locally first. Be in your local business directory.

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How to enlist and stay in Google Map Business Listing

The process of signing up in Google map business listing can be found readily in the web. Millions of users use it. It is an effective way of increasing popularity. Such service has long been used but it still remains to be free. However, since it is free and used by many, there are certain ways which you will need to know so you can utilize this tool to the maximum.

Google Maps. Google Places, whatever or however it is called still means the same thing. Being listed in Google maps means that you are visible to the World Wide Web.  Potential customers can now see your name whenever they search for a certain product or service that they need.

Below are considerable ways of staying in Google map business listings:

Be true to yourself
The tendency is to make up names so you would be able to submit more than one name or business name. It pays to be honest. If your goal is to optimise your website, then you have to be true and put the real name of your business. In the process of trying to hide from your true name, you may be promoting other websites.

Complete is all
It pays to complete the details for your business. You may have one or two telephone numbers, make sure it is functional. A non functioning number leaves a negative effect on the customers. Complete your address, even if it is a post office box. Customers tend to check.

Be in the right category
Google maps give you the option to categorize your business under 5 categories. Make sure you choose the right category. When you get to choose to categorize it carefully. This will be reflected in your relevant keyword search. Bear in mind that whatever you do will bounce back to you.

Get a kick out of describing your website
Since it is for free take advantage of the services. You are required a brief description of your website. Describe briefly but with zest. One that will catch the customers’ interest, enough to let them visit your website.

Photos and Videos are effective medium of selling
For example if you are into restaurant business, include a photo of your place and your menu. Done effectively and interestingly, it will speak for itself. The next thing you know, people are in your doorstep.

Maximize details asked for.
If it is asking for extra details, give details that you feel will make your website more saleable than the others. One that will set it apart from the others who advertise.

One step ahead
The key here is to be a step ahead of others who advertise on such page. Considering that this is a free option in the web, you will not be the only one to utilize such services. Each has his own idea of optimisation.

Recommendation is all important
After being able to advertise, ask you clients to drop in a good word or two for you. This will now comprise your portfolio. Keep this and whenever a client asks for your credentials you will have a ready one.

Businessmen recognize that being in Google Map business listings will help greatly in optimising a website. However only a few will be able to take complete advantage of this free offer due to the requirements needed. Do it slowly but surely, nothing beats a well prepared mind.

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Having your website in Google Map Listing

Having your website placed in Google Map Listing and making it visible in the World Wide Web is one thing. Using this to optimise your website is also another process.

There are no definite ways as to how Google would process the data they get from the listings, one thing sure; it will help optimise your website. Being in Google Map listing really helps as most people when they do not know where to look would go for this option. If you are listed then chances are your website will be visited. Not only hundreds but millions of people are browsing the web every day. With right placement, you will be able to get optimised then the chance of being seen is increased.

Here are some factors that contribute to Google Map Listings:

Address

Local Google map listing. If you want to rate locally, you have to be located in that place. A good example is real estate. You will most likely be found easily if you have business in your local area. This applies to most business.

Categories

Place your business in the right category. This should help you define what your business is. Customers look for business according to category. Make sure you are listed under the correct category.

Keyword in business name

Keyword is still important. Use the right keyword in your listings. If you could not be found in categories, make sure your keywords are significant enough.

Citation Quantity

Called as the “new links”, citations are as important as your keywords. It goes to show that Google also relies on popularity. The more citations you have the more popular you are and the bigger is the chance of being seen in Google map listings.

Complete your profile

There are lots of businesses like yours in the web. The thing that will differentiate you from the others is your profile. Customers would know the difference once they check your profile.

Consistent data

As mentioned there are lots of similar businesses in the web. How you present your data in Google map listing will help you survive in this competitive world. Nothing beats an organized data. Customers that you had before will still be able to trace your whereabouts with those data that they had before.

Reviews and Ratings

If you have not realized it yet, a Google map is basically a recommendation engine. What do you do when you have all the data? People turn to Google maps for directions. It is where reviews and recommendations are written. In essence, it is an advertisement page which recommends places and businesses.

Proximity

To gain more popularity you have to be near the center. Being near the area of business helps.

Related data

Usually at the bottom page, this is where recommendation for other related data is found. Points the customer to other business related to the one that is being viewed.

SEO factors

There might be traditional SEO factors that affect Google maps listing, like keyword usage. Other factors may have slight significance. It all contributes to one and the same goal.

With all of these factors seen, one will be able to optimise and put into consideration things that need to be done to get a place in Google rankings. Ultimately the goal is to be seen in Google and this is what it does.

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