Practical Uses of Google Maps

Gone were the days that you will have to refer to old fashioned map. Google Maps has taken over. One of the most useful innovation technologies has given us. There have been many things said about this infamous piece of document.  Not considered as a document this Google application has contributed much to mankind and the World Wide Web.

Let us check on the practical uses of Google Maps in our everyday lives.

Consider the cost of gas
With Google Maps you will be able to determine the distance from one place to another and check which route is near to travel. Using Google Map directions it will enable you to travel the nearest route from place to place.

Modes of transportation
Lets you plan what transportation to take from one place to another when going cross country.  While on the go, you check on Google local business listings. They offer good opportunity for business. Local business maps that offer local business opportunities are also available to check in the area.

Helpful in Apartment Search
Using the Google local maps, one will be able to look for an apartment without physically going from one place to another. It will take a few minutes to locate apartments located in prime spots of the city using such medium.

Saves time when travelling
Google Maps lets you plot your destination when going from one place to another. Google map place mark icons are useful in this endeavour. Determine which point of interest you have form place to another and you will be able to apply this and plot your travel accordingly.

Lets you save on transportation
Usually when travelling you take the cab form one place to another. With Google Maps you will be able to plot where you are going using the nearest possible routes so you can avoid long routes.

Create your own route
Using Google maps create your own route. You will be able to see from the map which streets are passable or not. If you have your business up in Google Maps listing, centre your route from there. Make it your focal point so that your business contacts will be based from there.

Lets you view your street.
The wonder of technology at your hands, Google Maps gives you a street view. When looking for places in the web and you cannot determine the nearest place possible, focus on the maps and it will let you see in details the nearest possible landmarks.

Use it as your compass
Campers usually carry with them a compass. The purpose of which is not to get lost. Use Google Maps as your compass in the web. Looking for directions of places where to go are not that difficult if you get your focus from it.

Add your own business map
With your application of Google Maps you can customise it to fit your own business. Your own Google local business map, add your own business and show it your visitors so they can also add this on their own and you will easily get free advertisement.

With these practical uses of Google Maps you will be able to appreciate more the application.

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Putting your website up in Google Maps and its benefits

If you are thinking of a way to optimise your website without so much budget to spend, then this service of Google is very useful. Google Maps. This is one of the many free services of Google.

Instead of the old reliable map before, technology has upgraded it big time with Google Maps. With this tool, one will be able to see in the web the physical location of the place being searched. If you have your business listed and the customer types in a keyword, they will be able to see the physical location, faster and easier. Depending on how you have placed your website, you may even include a photo shot of your place or your product for promotion purposes.

Here are three simple steps on how to have your website placed in Google Maps:
1. Go to Google Places, build a company listing.
2. Enroll an address. You can also incorporate in this area the store hours, a photo shot of the place and cross streets near you.
3. Validation. This process may take a while as Google will send the PIN to your placement via a post card. This is also one way of making sure the address is valid. Once you have received it you can activate your account in Google Maps.

What will you benefit if you have your business listed in Google Maps? In online marketing competition is stiff. If your competitors are listed in said services and you are not then they are ahead of you by one step. In the world of online business, you have to know your competitors to be able to succeed.

Since the service is for free, then what is preventing you from taking advantage of it? You should utilize it to the fullest. Once you are in Google Maps listing, you will be given ample space to write something about your business. Here you can include a photo of your place or services offered. This is free promotion for your business at no cost. A sure way to get your business recognized.

The goal of every website owner is to place in first page of Google search engines. What a better way to start than by taking advantage of this service by Google Maps. Come to think of it, this is already optimisation. Google Maps acts like a recommendation center in the web. Customers search and it recommends your website. The more frequent your site is visited, the more popular it is. One way Google basis its ranking is on popularity. So you got your website a free ride to first page ranking.

Since you already have your website up in Google Maps, all that needs to be done is to improve it. You can also check out some ways to improve Google map placement in your local area.

Be consistent. No matter how many businesses you may have listed in Google maps as long as you build a consistent name, address and phone number, you will not be lost. Consistency is the game for Google to recognize your website as legal and valid.

Since you will be having customers comments, value their feedback. Get those much needed reviews. It is useful in building your portfolio for other customers to see. In the business of customer service, referrals are valuable.

And importantly, be in the right business category. Check out the details as to where you have listed your website. This is one way of getting the right traffic. Customers will visit your website once they get the correct information.

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The Purpose of Google Maps listings guidelines

In the World Wide Web, we cannot avoid spams. Google maps listings guidelines helps us in putting things in order.

Google maps listing has long been offered and utilized. In this business we cannot avoid spams. They in fact give color to any online business. It will make you think of how to avoid if not totally eradicate them. With Google maps statistics, it would show that it has been dealing with spam for almost over a year now. Quite long, so what Google did is to have a set of Google maps listings guidelines. Below are some guidelines which would help not only eliminating spam but also making your listings more beneficial.

Be true to yourself. There are lots of people signing up in Google maps that even Google in its complexity will not able to determine which is true or not. If you want to be taken seriously, then do it the right way. This would include correct information starting from website owner, email address, business name, business location or the address. When people look for places in the web, they would look for credible ones. Immediately they check out other details that are listed in the page. Now, first impressions last. A simple website with all the details in it is a good choice.

Give accurate information. This is with the links that you will provide that when used will lead the customer back to your website. A simple letter or punctuation will spell the difference. Instead of going to you, they may be considering the other website. Information should be complete and accurate in your listing. For those who have multiple businesses, do not create multiple listings. Instead create one for each line of business. Even though the information is still same as long it is clear and precise, customers will still find it.

Include only what is yours. If you have five businesses listed in Google maps. Include only those that are yours and is legal. Only those with legal phone numbers and business address are recognized by Google. It is difficult to maintain what is not yours and is not existing.

Once is enough. Better to have only a few websites which are existent than having several and which you cannot maintain. It is perfectly understood that the objective of putting your business up in Google Maps is to optimise it. However, what is also important is doing it the right way. Making it on top without using underhanded techniques is satisfying.

Make use of every description field provided by Google. Describe your website in a short but comprehensive manner. One that will catch the customer’s eye and be enough to hold it to go to your website. In the process make sure your website is also working perfectly. With a good content that will make potential customers take a closer look at it.

In every business there should be a standing rule that everybody has to adhere otherwise, there would chaos and disorganization. This is the main purpose of Google maps listings guidelines. Since Google Maps is a service offered by Google to all its avid users, and we cannot discount the fact that there are billions of people utilizing it.

Being on top is like playing chess. He who makes the wisest move stays as winner. And we all like to be winners.

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Making small business local marketing work for you

Promoting your website and starting with small business local marketing is a wise move. Marketing your website is the same thing as doing local search engine optimisation. One good thing about going local is it is a proven and cost effective way used by most businessmen to promote their website. As they say start small and big things happen.

It is not a want but a need. Whether big or small you will need a website wherein you will be able to market your products or services. More so if you are just starting small. You have to start somewhere then starting locally is a good one.

Most businesses make the mistake of separating their physical premises, their place of business from their online premises. The purpose of online marketing is to promote both. Your online marketing should promote your physical premise in order to bring customers both online and offline. With this purpose in mind, you will be able to achieve success in both.

Here are some useful tools that could help you achieve both.

Google Maps. There are lots of reviews and feedback about this. Get only the ones that would benefit you the most. This is a free tool offered by Google so everybody has access to it. Utilizing this is the question. There are lots of tips that can be found in the web that will help in using this tool. Briefly, as long as you have a legal website, you can submit it to Google. Make sure everything is clear with reference to your domain name, address and contact number. This would ensure that you are found in Google maps listing.

Keywords. It is of no secret that keywords are the key to any website success. For small local business marketing this is highly applicable. Once a customer enters a keyword to search, it is designed to look for significant keywords. With big websites, they have a wide range of keywords; the advantage in being a small local business listing is the keywords are intensified so the more likely your website will come up. Chances are big.

Web Design and Content. No matter what other surveys would say, web design and content really goes hand and hand. In order to hold your customers interest once they click on your website is they see unique web design with very good content. Your web design may be the best there is, may be the most attractive there is however after just a few clicks here and there it does not contain the right content; everything will go down the drain. It must also be functional. Your website is your marketing partner online. It must function properly. When customers decide to buy your product or order online. Or just simply to sign up for membership.

Social Networking. This part of the World Wide Web has gain popularity in such an amazing amount of time. Now if you don’t have an account in any of these social networking sites, you must be from some ancient time. It can only amaze people how quickly they are becoming a tool for marketing. You will be surprised at how your website will be optimised once you start with social media marketing.

With all of these tools discussed, your chances in small business local marketing are increased. Utilized in the right way, your website will go places.

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