Putting your website up in Google Maps and its benefits

If you are thinking of a way to optimise your website without so much budget to spend, then this service of Google is very useful. Google Maps. This is one of the many free services of Google.

Instead of the old reliable map before, technology has upgraded it big time with Google Maps. With this tool, one will be able to see in the web the physical location of the place being searched. If you have your business listed and the customer types in a keyword, they will be able to see the physical location, faster and easier. Depending on how you have placed your website, you may even include a photo shot of your place or your product for promotion purposes.

Here are three simple steps on how to have your website placed in Google Maps:
1. Go to Google Places, build a company listing.
2. Enroll an address. You can also incorporate in this area the store hours, a photo shot of the place and cross streets near you.
3. Validation. This process may take a while as Google will send the PIN to your placement via a post card. This is also one way of making sure the address is valid. Once you have received it you can activate your account in Google Maps.

What will you benefit if you have your business listed in Google Maps? In online marketing competition is stiff. If your competitors are listed in said services and you are not then they are ahead of you by one step. In the world of online business, you have to know your competitors to be able to succeed.

Since the service is for free, then what is preventing you from taking advantage of it? You should utilize it to the fullest. Once you are in Google Maps listing, you will be given ample space to write something about your business. Here you can include a photo of your place or services offered. This is free promotion for your business at no cost. A sure way to get your business recognized.

The goal of every website owner is to place in first page of Google search engines. What a better way to start than by taking advantage of this service by Google Maps. Come to think of it, this is already optimisation. Google Maps acts like a recommendation center in the web. Customers search and it recommends your website. The more frequent your site is visited, the more popular it is. One way Google basis its ranking is on popularity. So you got your website a free ride to first page ranking.

Since you already have your website up in Google Maps, all that needs to be done is to improve it. You can also check out some ways to improve Google map placement in your local area.

Be consistent. No matter how many businesses you may have listed in Google maps as long as you build a consistent name, address and phone number, you will not be lost. Consistency is the game for Google to recognize your website as legal and valid.

Since you will be having customers comments, value their feedback. Get those much needed reviews. It is useful in building your portfolio for other customers to see. In the business of customer service, referrals are valuable.

And importantly, be in the right business category. Check out the details as to where you have listed your website. This is one way of getting the right traffic. Customers will visit your website once they get the correct information.

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Reasons of having your business up in Google Places

Why should you have your online business up in Google places or Google maps?  For exposure. There are many benefits it could give to your website. How do you have your website up in Google places? Start with having a complete address, a valid one; this will help you start out a Google place page. Google will recognize a Post Office box so you can also use it. Provide your business name and a contact number. For enhancement purposes, you may include a photo of your business place or even featured merchandise, if you are into restaurant business, you may include a featured menu.

Online business or marketing. This is how businessmen do business today. No more hassling in the streets to peddle your wares. This has even become an alternative for businessmen who are hesitant in putting up big investment. Physically putting up a business would mean getting a space in a prime spot in a mall, investing in stocks, renovations and employing people.

Compared to investing in business in the real world, online business can save you a lot. The only thing that would require big investment would be the optimisation part. There are lots of methods that would enable you to promote your business in the web.

Why the need to put your business up on Google places?

First, add your business to Google’s database. Once your business is embedded, it will be easier to find and with the correct factors of optimisation like keyword density and placement, it will come up in Google’s search engine easily. Get a place first. This is most practical in local searches. Customers nowadays understand online business better than we think they can. With the onset of mobile gadgets, like the iPod, iPhones which are internet ready, one can only imagine what cannot be found in the World Wide Web.

Second, Google is continuously updating its algorithms so regarding rankings this is a very reliable gauge.  For online business which thrives on rankings this is a good source for getting noticed in the web. Completing the data for one’s online business is the key. When customers search in the web for that particular service, since your website is already in Google’s database, it will be extracted with the proper use of relative keywords. Once up, customers will visit your website or your listing online. That is where popularity comes in. The more visitors you have in your website, the more popular it will be. Popularity means business.

Last, list your own online business within the service. Which means to let your website be recognized by using methods like blogging, link building and social media marketing. This will help in search results. In almost any other any search engines, the important thing is exposure. The more you show up, the more popular your website is. That is why for websites to be recognized by search engines, they would have to do blogging, back linking just to get noticed in the web. Ensuring a place in Google places is already one step to achieve your goal. And that is to have your website up in the search engines.

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How to enlist and stay in Google Map Business Listing

The process of signing up in Google map business listing can be found readily in the web. Millions of users use it. It is an effective way of increasing popularity. Such service has long been used but it still remains to be free. However, since it is free and used by many, there are certain ways which you will need to know so you can utilize this tool to the maximum.

Google Maps. Google Places, whatever or however it is called still means the same thing. Being listed in Google maps means that you are visible to the World Wide Web.  Potential customers can now see your name whenever they search for a certain product or service that they need.

Below are considerable ways of staying in Google map business listings:

Be true to yourself
The tendency is to make up names so you would be able to submit more than one name or business name. It pays to be honest. If your goal is to optimise your website, then you have to be true and put the real name of your business. In the process of trying to hide from your true name, you may be promoting other websites.

Complete is all
It pays to complete the details for your business. You may have one or two telephone numbers, make sure it is functional. A non functioning number leaves a negative effect on the customers. Complete your address, even if it is a post office box. Customers tend to check.

Be in the right category
Google maps give you the option to categorize your business under 5 categories. Make sure you choose the right category. When you get to choose to categorize it carefully. This will be reflected in your relevant keyword search. Bear in mind that whatever you do will bounce back to you.

Get a kick out of describing your website
Since it is for free take advantage of the services. You are required a brief description of your website. Describe briefly but with zest. One that will catch the customers’ interest, enough to let them visit your website.

Photos and Videos are effective medium of selling
For example if you are into restaurant business, include a photo of your place and your menu. Done effectively and interestingly, it will speak for itself. The next thing you know, people are in your doorstep.

Maximize details asked for.
If it is asking for extra details, give details that you feel will make your website more saleable than the others. One that will set it apart from the others who advertise.

One step ahead
The key here is to be a step ahead of others who advertise on such page. Considering that this is a free option in the web, you will not be the only one to utilize such services. Each has his own idea of optimisation.

Recommendation is all important
After being able to advertise, ask you clients to drop in a good word or two for you. This will now comprise your portfolio. Keep this and whenever a client asks for your credentials you will have a ready one.

Businessmen recognize that being in Google Map business listings will help greatly in optimising a website. However only a few will be able to take complete advantage of this free offer due to the requirements needed. Do it slowly but surely, nothing beats a well prepared mind.

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