Basic Search Engine Optimisation (SEO) Tips

Search Engine Optimisation (SEO) is now a need for a website to be found and seen easily in the World Wide Web. Operating a website is like putting one brick on top of the other to reach to the top of a wall. The top of the wall being the top of search engines wherein it is the aim of every website owner.

Here are some simple techniques that can help improve search engine ranking for your website:

Invite leading websites to link to your web pages

During the process of search engine optimisation it is important that affiliations to your website are those which are well respected in the industry. This would be plus factor in your reputation. Reputable websites gain more visitors.

Informative content

When customers look in the web, they want information. Information is what you will give them. When they are satisfied the more likely that they will purchase your product or hire your services.  The importance of content comes in. Use straight forward information. This is the reason why Google has succeeded as a search engine.  Answer what is being asked.

Keyword research

Know who your market is and pattern your keyword after them. To be found in the web, communicate with your customers and speak their language. Relate with them. Target your market in order to get the most of your customers. Here are recommended free keyword tools; Google Adwords Keyword Tool, Yahoo Overture Keyword Assistant.


Google prefers unique and original works. The more unique your content is the faster it will climb to search engines. Google search engines look for unique content and relevant keywords. This makes is easier for ranking in the web.

Usage of keyword

Incorporate your keywords ion the right places in your text, headings, links, descriptions, meta tags and keyword meta tags in your article.

Speak your markets language

Upon putting up a website, you have a target market. Know what they want and relate with them. Reach out to your customers. They are your market and they give revenue.

Check out new releases

Be aware of what is new in the market. In the world of search engine optimisation, being updated in web information is important. Know the latest tools and software’s needed to make your SEO life easier.

Be aware of your statistics

The objective of search engine optimisation is to make your website rank in Google first pages. Being aware of your ranking in Google pages will tell you whether your optimisation is working or not. There are tools from Google which will make your website work. Most of them are free. Google places or Google Maps before offers a great deal of features and benefits to its users. Check out what deals they have.

Take a look at your competitor’s website.

Know your enemies. This is a strategy that has long been used in war. Having your own website makes you a player in the world of search engine rankings.

With these simple tips, you will be more aware of the things that you will need to do for a successful optimisation process. You cannot ignore your website’s ranking. Your business depends on it.

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