The purpose of having a website is to sell you products or services. Get on Google first page advertisement and you will see results. Advertising when done halfway will not give you good results. In everything, you have to give your all to be the best. The same way when you want to advertise. Get it done with the best method you can think of. One has to invest to be able to get the results done.
There are various ways to get to Google first page advertisement. One of the answers would be Search Engine Optimisation (SEO). Getting to top place in search engines is not an easy job. Especially in this competitive world of internet marketing.
This has been an ongoing and never ending quest to be on top of Google search engines. As a web site owner this is your ultimate goal. There are several tools in the web which would be able to assist you in this quest.
It can never be stressed enough that keyword plays a major part in any optimisation. Two or three worded phrase keywords would do the trick. One word keywords would make it difficult as they are very general. Used in search engines it would come up with several choices. Two or three worded keywords are much more specific and choices can be narrowed down.
There are two ways in which you could check your ranking, first, the most common of which you could see in the middle of the screen when you look in search engines. Common but is more difficult as this depends on how competitive your optimisation process is. More challenging and you would need to hire the services of a professional SEO company to help you rank. There are many components that comprise this kind of search. You would need to work on web design, content, lay out, background and font to mention only a few in order to keep up with the rankings.
Paid or sponsored searches are those that you can see on the right of the screen when you look in search engines. Getting to the top of these search engines could be instantaneous. As they are paid then those who have the bucks can participate in this. That is why you can pay your to the top. Once there, and customers visit your website chances are 75% of them are going to buy your products or avail of your services. Most common of which is of these paid surveys are Pay per Click web advertisement. Instant result is guaranteed.
Now that there is a guaranteed option to be on top of Google search engines, the decision depends upon the website owner. Maintenance is required by both methods though. Being in Google first page advertisement depends on how one wants to obtain the spot. Doing it the long way, using various methods of optimisation which with this option, hard work, and strategy will make it work or paying your way to the top. It does go to say that the other method wherein one has to pay your way using Pay Per Click advertising is easy. Any which way, both entails hard work. Both are result oriented and both will put your website in a position where it will earn. The ultimate goal is to have your website working and bringing in the desired revenue.